[Tom Boon | Contributing Writer]
Every year the Christmas advert war intensifies, and this year is no different. On 12th November, Sainsbury’s premiered their entry with the video take of Mog’s Christmas Calamity, a new book by Judith Kerr (who makes a cameo appearance in the ad) especially for the advertising campaign.
Following on from last year’s advert about the World War One Christmas truce, which raised funds and awareness of the Royal British Legion’s work, the 2015 advert is raising money for Save the Children. The aim is to help improve children’s literacy across the UK.
The advert sees everybody’s favourite childhood cat causing mischief at Christmas following a nightmare about being eaten by birds. Twitching her tail in her sleep, she gets caught in the Christmas lights, leading to a chain reaction of havoc resulting in the Christmas turkey getting burnt to a crisp. As she rushes to escape the house, Mog manages to accidentally dial 999, alerting the fire crew who turn up to save the house. It looks as though Christmas for the Thomas family has been ruined, but in the true spirit of Christmas, the whole community turns up to help clean the house. They then proceed to share their Christmas with the Thomas family, and Mog even gets an egg, her favourite food!
This truly embodies the company’s Christmas slogan, ‘Christmas is for Sharing’. This was shown in the 2014 ad campaign where Jim gave Otto his chocolate bar for Christmas. The chocolate bar was for sale last year with all profits going to charity. Similarly, this year a book version of Mog’s Christmas Calamity, as well as a soft toy version of Mog are available to purchase with all profits being donated to Save the Children by Judith Kerr, HarperCollins Children’s Books, and Sainsbury’s.
In a press release by Sainsbury’s, Mark Given, Director of Planning and Proposition, said, “More than any other time of year, the Christmas season is when people come together with family and friends to share simple moments and kindnesses… This year, we’re proud to be working with renowned children’s author Judith Kerr to create a magical new Mog story to be enjoyed by parents and children and to support the important cause of helping Save the Children to improve child literacy in the UK.”
Which advert is your favourite this year? Let us know your views on twitter @TridentMediaUK