Herts alumna launches jewellery line for charity

[Katie Noble | Entertainment Editor]

Herts alumna and award-winning celebrity jewellery designer, Alyssa Smith, has recently launched a line with F1 presenter, Suzi Perry. Alyssa graduated from the University of Hertfordshire in 2008 with a BA (Hons) degree in Applied Arts and Marketing and has now been nominated for over fifteen awards as one of the top 100 jewellers in the UK.

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Image: Alyssa Smith

In an interview, Alyssa said

“Never in a million years did I expect to have the opportunities I’ve had since knowing Suzi… I am looking forward to making even more children’s dreams come true with this charity collection.”

The latest collection – named Smith & Perry – is in aid of Promise Dreams; with select proceeds going to the charity, of which Suzi Perry is a patron. The jewellery collection features motorsport-themed pieces such as racetrack necklaces, cufflinks, and racing flag charms. Promise Dreams works to make wishes come true for terminally ill children and their families. Buying a pair of beautiful £25 earrings, could help fund a child’s dream.

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Image: Alyssa Smith
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Image: Alyssa Smith

Suzi Perry comments:

“I’m delighted to be working with Alyssa, she’s a talented young woman who makes the most incredible jewellery, and I’m so thrilled that Promise Dreams can benefit from this project.”

Alyssa and her work have been featured in a variety of magazines such as Closer, Ultimate Wedding Magazine and Hertfordshire Life. Nothing short of inspiring news for any freshers unsure of where their degree could take them and how they could make a difference after graduation.

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Image: Alyssa Smith

Check out the collection online: alyssasmith.co.uk/smithandco.

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Herts alumna launches jewellery line for charity